As more UK travellers seek cost-efficient, flexible, and peaceful alternatives to traditional rentals, long-stay holiday park living is becoming one of the fastest-growing sectors in the leisure industry. In 2026, holiday parks that successfully attract long-stay visitors will enjoy higher occupancy, stronger cash flow, and a more stable customer base compared to those relying only on short-term guests.

Whether you manage a holiday park, lodge park, or static caravan site, this guide will walk you through proven, high-impact strategies to attract long-stay guests and keep them coming back every year.

“Long-stay guests don’t just fill rooms they build community, stability, and lifetime value for your holiday park.”

Let’s dive into what actually works in 2026.

Why Long-Stay Guests Matter More Than Ever in 2026

Long-stay visitors offer benefits far beyond standard weekend guests:

• Stable recurring income
• Lower turnover and reduced cleaning costs
• Higher guest loyalty
• More predictable occupancy rates
• Word-of-mouth marketing within park communities
• Greater ancillary spending (shops, cafes, events)

With rising UK accommodation costs, the shift toward affordable long-stay lodging is becoming mainstream, giving your park a big opportunity to stand out.

1. Upgrade Your Accommodation for Long-Stay Comfort

If you want guests to stay 4–12 weeks or even seasonally, your units must feel like home, not like a weekend Airbnb stay.

✔️ Provide Essential Home-Like Amenities

Long-stay guests expect more:

• Full or semi-full kitchens
• Smart TVs + fast Wi-Fi
• Comfortable seating
• Functional workspaces
• High-quality beds & linens
• Heating efficiency (very important for shoulder seasons)

✔️ Add Storage & Practical Living Features

Unlike short-stayers, long-stay guests need:

• Wardrobes
• Shelving
• Outdoor storage space (for bikes/gear)
• Laundry access

Adding even small conveniences can increase long-stay conversions significantly.

✔️ Modern Interiors

2026 design trends lean into:

• Neutral calming tones
• Sustainable materials
• Flexible multipurpose layouts

A refreshed interior can drastically increase longer bookings.

2. Offer Reliable High-Speed Internet Non-Negotiable in 2026

Remote workers, digital nomads, hybrid professionals, and even retirees need stable connectivity.

Wi-Fi is no longer optional; it’s a top decision factor.

If your holiday park offers:

• High-speed fibre broadband, or
• Park-wide mesh Wi-Fi

…you instantly elevate your long-stay appeal.

Promote it clearly:

“Ultra-fast Wi-Fi ideal for work-from-home guests.”

This one feature alone can boost long-stay bookings by 40%+ in some regions.

3. Create Attractive Long-Stay Pricing Packages

Long-stay guests are looking for:

• Lower nightly rates
• Better value
• Predictable costing

Popular 2026 Pricing Models:

• Weekly discounted stays (7–21 days)
• Monthly packages
• Seasonal discounts
• Pay-now-save-more packages

Example:

“Book 4 weeks & save 30%”

People love deals, especially if they are staying long-term.

4. Target Remote Workers & Digital Nomads

The rise of hybrid and remote work means many people can live anywhere for weeks or months.

To attract this growing audience:

✔️ Add Work-Friendly Features

• Dedicated work desks
• Soundproof spaces
• Communal co-working cabins
• Outdoor work pods
• Charging outlets everywhere

✔️ Highlight your environment

Promote your:

• Peaceful nature setting
• Scenic walking routes
• Wellness areas
• Café or social lounges

Digital nomads are not looking for hotels; they want a lifestyle.

5. Promote Your Park’s Natural Lifestyle & Wellness Benefits

Long-stay guests often choose a holiday park because of:

• Escape from busy cities
• A healthier, outdoor lifestyle
• Relaxation surrounded by nature

Create packages around:

• Walking trails
• Cycling routes
• Fishing lakes
• Yoga decks
• Outdoor fitness zones
• Wellness retreats

Wellness tourism is exploding in 2026. Tap into it.

6. Improve Your Online Visibility & Booking Experience

Long-stay guests start their journey online.
Make sure your holiday park:

✔️ Has a fast, mobile-friendly website

Most long-stay searches happen on mobile.

✔️ Includes a dedicated “Long-Stay Packages” page

This increases conversions immediately.

✔️ Is listed on relevant directories

For example:

• PHHPA Directory (excellent for park homes, holiday parks & lodges)
• TripAdvisor
• Booking.com (for visibility, not always for long stays)

✔️ Uses compelling visuals

Include images showing:

• Spacious living
• Long-term comfort
• Nature
• Community atmosphere

7. Build a Community Experience

Long-stay guests aren’t tourists; they crave belonging.

Create community activities:

• BBQ nights
• Nature walks
• Craft workshops
• Fitness mornings
• Children’s events
• Social meetups

A connected community = longer stays + repeat bookings.

“People will forget the price, but they never forget how your park made them feel.”

This builds long-term loyalty.

8. Offer Long-Stay Friendly Services

Provide services that make extended living easier:

Convenience Services

• Laundry facilities
• Parcel delivery
• Park-wide CCTV
• On-site maintenance
• Mini convenience stores
• On-site café or takeaway options

Pet-Friendly Policies

Pet-friendly long-stay parks receive twice as many inquiries.

9. Highlight Location Advantages for Long-Stay Life

Guests choose long stays based on:

• Proximity to supermarkets
• Public transport
• Local attractions
• Healthcare facilities
• Gyms
• Seaside, countryside, or forest access

10. Encourage Repeat Long-Stay Bookings

Once someone stays long-term, make them want to return.

Offer perks:

• Loyalty discounts
• Priority booking
• Seasonal reserved slots
• Free upgrades
• Community member benefits

Long-term loyalty = long-term revenue.

Conclusion: 2026 Is the Year of Long-Stay Holiday Park Growth

As UK travellers shift toward flexible, extended, cost-efficient living, holiday parks that adapt quickly will dominate the market.

By offering:

• Home-like accommodation
• Fast Wi-Fi
• Long-term pricing packages
• Community experiences
• Essential services
• Strong online visibility

…your holiday park can attract long-stay guests consistently and profitably.

Long-stay guests are the future, and 2026 is the perfect year to capture this opportunity.