The Park Home Selling Blueprint: 10 Critical Steps for Success in 2025
Why planning first (or nothing else works)
Selling or managing park homes today is competitive. Without a clear plan, realistic goals, and disciplined follow-up, opportunities slip away. Anchor your approach: market knowledge, client empathy, process discipline, adaptability, and persistence. Then run this blueprint.
The 10 Critical Steps (in a sequence that works)
1) Know your inventory & finances
- Calculate your current listing availability, expected sales, and operating cash.
- Identify slow-moving units and plan price adjustments or promotions.
- Set a Revenue Target (e.g., “Sell 5 homes in 90 days”) and focus your actions around it.
Expert tip: A mentor or experienced park home broker can spot pricing opportunities faster. → Explore PHHPA resources for guidance.
2) Define your ideal buyer
- Identify who is actively looking, their budget, priorities, and motivations.
- Create a concise buyer persona: “We help [buyer type] find [type of park home] that solves [pain/need] resulting in [outcome].”
- AI assist: Generate 5–10 buyer persona variations and test which messaging resonates.
3) Build a minimum viable listing (MVL)
- Showcase the essential features buyers care about: size, location, amenities.
- Avoid overwhelming details; focus on what drives a buying decision.
- Track engagement: inquiries, viewings, and offers.
Coach help: Avoid overlisting details that don’t influence decisions; stay outcome-focused.
4) Price strategically
- Benchmark against similar homes in your area.
- Offer tiered options: standard, upgraded, and premium packages.
- Avoid underpricing—it shortens margins; avoid overpricing—it scares buyers.
AI assist: Draft pricing tables and listing descriptions quickly.
5) Craft a compelling offer & promise
- Promise a clear benefit: “Move into your dream park home in 30 days with zero hassle.”
- Include terms, scope, and incentives: free transfer, reduced fees, or flexible finance.
- Add risk-reversal: flexible viewing schedules or refundable deposits where possible.
6) Build a manual outreach engine
- 50 targeted calls or emails per week to active prospects.
- Connect with local estate agents and park operators for referrals.
- Post weekly updates or featured listings on social media channels.
AI assist: Generate outreach scripts, listing captions, and follow-up templates.
7) Install a simple sales process
- Pipeline: New Inquiry → Viewing → Offer → Sold.
- Standardize scripts for calls, site visits, and closing negotiations.
- Track key metrics: inquiry-to-sale ratio, average days to sale, offer success rate.
Expert tip: Experienced brokers can help spot leaks in your sales process.
8) Create 3 core SOPs
- Lead capture and first response within 24 hours.
- Property listing checklist: photos, videos, description, and inspection info.
- Weekly review: inquiries, viewings, offers, and next steps.
AI assist: Convert routine tasks into actionable SOPs quickly.
9) Hire or partner with outcomes-focused support
- Bring in staff or contractors for listing photography, staging, or admin.
- Provide clear 90-day performance goals.
- Contractual agreements over permanent hires until business signals are strong.
10) Run the cadence (operating rhythm)
- Daily: One power hour for revenue-driving activity (calls, emails, viewings).
- Weekly: Review inquiries, active listings, and pending offers; adjust priorities.
- Monthly: Assess pricing strategy, buyer feedback, and inventory rotation.
30-60-90 Day Implementation Plan
- Days 1–30: Inventory assessment, price adjustments, first outreach batch, 10–15 active viewings scheduled.
- Days 31–60: Optimize listings, standardize follow-ups, onboard support if needed.
- Days 61–90: Expand marketing channels, collect testimonials, refine closing process, rotate high-demand units.
Avoid These Pitfalls
- Underpricing or overpricing homes
- Overcomplicating listings
- Ignoring buyer feedback
- Relying on passive inquiries only
- Skipping follow-up or losing documentation
Use AI & Tools to Move Faster
Brainstorm promotions and test offers quickly using data.
Draft listing descriptions, outreach messages, and follow-ups.
Summarize inquiries and site visit feedback into action plans.
